The ever developing skill of learning how Search Engines position sites on their organic search listings is known as Search Engine Optimisation. These lists are the main results that are shown when you do a search. They are not to be confused with the Pay per Click entries. On the major Search Engines, you'll see a box at the top, and a column down the right hand side. These are the paid adverts. All the others are 'naturally' listed from the Search Engine's index. The Search Engines look at a site's relevancy and value when establishing its position in the hierarchy.
Obviously, we want to be as high up the page(s) as possible. Nobody will know we're there if we're way down on page eight! No-one knows all the factors that Search Engines (SE's) use to determine your rank. It's not in the SE's interest to tell people everything they do.
Because of this, much technical expertise has developed around the subject. We have Search Engines constantly developing new technology on the one hand. This causes mass confusion over which methods they use for ratings. And then you have an industry built around SEO. This utilises a series of tests and measurements to determine the most pertinent factors.
The objective is to maximise both 'on-page' and 'off-page' optimisation. A certain amount of page ranking weight can be attributed to off web geographic influences. SEO can't control these though. (We will cover off page optimisation in a separate article.)
'On-Page' SEO
On-Page SEO is all about changes you can make directly to a site to make it more Search Engine 'friendly'. This is actually a fairly clear-cut process. Factors like: The correct use and density of keywords and internal linking; H1 and H2 header tags and meta tags.
It doesn't matter if all that sounds very confusing. On-Page optimisation is now known to have the smallest affect on your page rank. To be fair, it's generally assumed now to have very little import indeed. It used to be possible to 'trick' the Search Engines with on-page factors several years ago. But that door has been completely closed down for several years now.
On-Page can still be important though if Off-Page has been taken care of. In that circumstance, some On-Page tweaks and internal links can have an impact.
A Few Handy Pointers... Keywords and phrases that bring up massive results should be avoided by anyone new to SEO. For example, on Google's Search Engine you'll see 70 million listings in the UK for the term Car Insurance. When you're just getting going, it's not a great idea to face such huge competition!
However... A much smaller list (300k) comes up when I enter 'Southampton car insurance'. (Assuming I was a car insurance provider in Southampton.) So a much more realistic target.
I would have a far better chance of getting ranked for that phrase quickly than I would for just 'car insurance'. Trying to get a ranking for CAR INSURANCE would take a huge amount of time and money. My competition would be the huge corporations. A bad move all round really.
It's far better to choose phrases that are more specific to our offering. These 'long tail' phrases might contain a number of specific keywords. If your market's very competitive, you could be selecting seven word phrases. Typically they will be 3 or 4 words long.
We like to start Search Engine Optimisation using terms that yield less than 500K. (There are occasions when we might accept a higher yield figure at the start - when the top entries are not well optimised.) As our back links increase, we'll start to rate more highly on the bigger search terms as well. With some effort, it will be possible to have a stab at the big ones within a year. This line of attack starts with more focus. We're after the people who are really looking to buy, so we go for phrases that convert well.
You should also build back links to various different pages - and not just your website's homepage. Google and the other Search Engines like this 'deep linking'. Category pages for instance are good to back-link. It's worth driving specific search terms to these pages - they often have links to lots of other product pages. Do not simply build links to your website's home page. Search Engines are increasingly focused on the individual pages within a website.
Obviously, we want to be as high up the page(s) as possible. Nobody will know we're there if we're way down on page eight! No-one knows all the factors that Search Engines (SE's) use to determine your rank. It's not in the SE's interest to tell people everything they do.
Because of this, much technical expertise has developed around the subject. We have Search Engines constantly developing new technology on the one hand. This causes mass confusion over which methods they use for ratings. And then you have an industry built around SEO. This utilises a series of tests and measurements to determine the most pertinent factors.
The objective is to maximise both 'on-page' and 'off-page' optimisation. A certain amount of page ranking weight can be attributed to off web geographic influences. SEO can't control these though. (We will cover off page optimisation in a separate article.)
'On-Page' SEO
On-Page SEO is all about changes you can make directly to a site to make it more Search Engine 'friendly'. This is actually a fairly clear-cut process. Factors like: The correct use and density of keywords and internal linking; H1 and H2 header tags and meta tags.
It doesn't matter if all that sounds very confusing. On-Page optimisation is now known to have the smallest affect on your page rank. To be fair, it's generally assumed now to have very little import indeed. It used to be possible to 'trick' the Search Engines with on-page factors several years ago. But that door has been completely closed down for several years now.
On-Page can still be important though if Off-Page has been taken care of. In that circumstance, some On-Page tweaks and internal links can have an impact.
A Few Handy Pointers... Keywords and phrases that bring up massive results should be avoided by anyone new to SEO. For example, on Google's Search Engine you'll see 70 million listings in the UK for the term Car Insurance. When you're just getting going, it's not a great idea to face such huge competition!
However... A much smaller list (300k) comes up when I enter 'Southampton car insurance'. (Assuming I was a car insurance provider in Southampton.) So a much more realistic target.
I would have a far better chance of getting ranked for that phrase quickly than I would for just 'car insurance'. Trying to get a ranking for CAR INSURANCE would take a huge amount of time and money. My competition would be the huge corporations. A bad move all round really.
It's far better to choose phrases that are more specific to our offering. These 'long tail' phrases might contain a number of specific keywords. If your market's very competitive, you could be selecting seven word phrases. Typically they will be 3 or 4 words long.
We like to start Search Engine Optimisation using terms that yield less than 500K. (There are occasions when we might accept a higher yield figure at the start - when the top entries are not well optimised.) As our back links increase, we'll start to rate more highly on the bigger search terms as well. With some effort, it will be possible to have a stab at the big ones within a year. This line of attack starts with more focus. We're after the people who are really looking to buy, so we go for phrases that convert well.
You should also build back links to various different pages - and not just your website's homepage. Google and the other Search Engines like this 'deep linking'. Category pages for instance are good to back-link. It's worth driving specific search terms to these pages - they often have links to lots of other product pages. Do not simply build links to your website's home page. Search Engines are increasingly focused on the individual pages within a website.
Loading... 
0 nhận xét:
Đăng một Nhận xét
Để chất lượng các bài viết ngày được tốt hơn, Bạn vui lòng để lại góp ý hoặc nhận xét vào khung bên dưới. Bạn có thể tự do nhận xét nhưng không trái với thuần phong mỹ tục. Khi gửi nhận xét xin vui lòng để lại: Tên, Địa chỉ mail hoặc địa chỉ Blog để tôi được biết bạn là ai. Xin cảm ơn!Đã ghé thăm www.maytinh116.com